Consumers are demanding more transparency within the food supply chain
Old methods of in-field data capture are ripe for replacement by smart technology
Adoption of technology in agriculture is entering a growth phase
A new generation of ag professionals is embracing new technology
Retailers need enhanced traceability of the food supply chain for safety and security
For ag professionals working outdoors, voice-interaction provides a breakthrough in convenience
Insights gained via new technologies will enable smarter use of water, fertilizer and pesticides
TekWear LLC, the development company behind AgVoice, was founded in 2014 to explore the use of mobile technology to improve sustainability, productivity and accuracy of data capture in the agriculture/food supply chain. Through industry research and customer interviews, we have learned much about the need for information and the challenges agriculture professionals face in accurately capturing analyzing and using this data. Our passion is to pioneer and deliver best of class services to benefit customers in the food and agriculture industry, consumers and the world.
AgVoice is a mobile voice-interaction service designed for food and agriculture professionals to capture insights on the go. Combining the learnings from 12 months of exploration and customer feedback, it is scheduled for launch in 2016.
By using proprietary analytics and processing of raw voice files including captured time stamps and location data, users can improve productivity and workflow management, increase documentation accuracy, and gain valuable insights to optimize the use of resources in crop and animal production for a sustainability and environmental impact.
AgVoice is designed for use across the food and agriculture ecosystem, including livestock and crop production, agronomy, animal health and wellness, and machinery repair.
2013 – Bruce launches ag-tech mobile service for remote management control and monitoring of agriculture equipment from a smart phone or tablet
2013 – Bruce is chosen as a pioneer of Google Glass in ag, researched usage with more than 600 ag professionals from 22 countries
2014 – TekWear is founded
2015 – U.S. and International patents applied for key technology
2015 – First customers signed up to field test AgVoice
2015 – TekWear accepted to present AgVoice at the Kansas City Animal Health Investment Forum and Ag Innovation Showcase, both to be held in September 2015
“I want to bring the power of technology to the farms and ranches to solve simple problems, enabling ag professionals to produce healthy food for the needs of a growing global population.”
Bruce was raised in western Missouri, where his family actively farms over 3,500 acres. He has over 20 years of experience in tech leadership positions at IBM, NCR & AGCO. He led solution management and marketing teams for multi-billion dollar product lines. In a previous corporate role he launched and marketed a mobile service for remote management control and monitoring fleets of agriculture equipment from a smart phone or tablet. For TekWear, Bruce provides a vision which foresees increased use of hands-free enabled technology and powerful cloud data analytics within everyday farming and ranching operations for delivering expanded utility and continuous ease-of-use.
Bruce has a Bachelor of Science degree in Agriculture Economics from the University of Missouri and an MBA from the University of North Carolina.
CTO and Co-Founder
“There is something special about bringing technology innovation to an industry that still implements a vast amount of manual processes. With TekWear we have researched the best technologies already in existence, and have begun a journey of leveraging these existing and proven platforms and enhancing them with proprietary technology of our own – this takes the entire platform to a next level ease-of-use service for the widest adoption within global ag, preserving our first-mover advantage.”
Erick Kobres, CTO and Co-Founder, has been leading software innovation for over two decades in the Travel, Financial, Hospitality & Retail sectors, at companies including NCR. He brings substantial experience as a CTO to TekWear and understands the importance of the entire experience for consumer level solutions. With twenty-one software/solution development patents to his name, Erick is a proven innovator who will lead TekWear in the development of ground-breaking solutions for Animal Health & Agriculture professionals. He also brings significant software startup experience to the team.
Chief Design Officer and Co-Founder
“The true measure of any technology is how it helps people to improve their lives and be more successful. This is the core belief that keeps me focused. We are breaking new ground with the use of voice input – getting direct feedback from users is instrumental to developing our service. You can see on their face when they realize the potential of our system to improve their work life.”
John Swansey, Co–founder and Chief Design Officer is responsible for engineering the total user experience. Formerly with IBM and Lenovo, he has had many hands-on and leadership design roles including Director of Design and User Experience. He led design for a wide range of commercial and consumer electronics products, including many under the award-winning ThinkPad brand. A Harvard engineering graduate, John received a master’s degree from the Rhode Island School of Design, one of the world’s prominent design institutions. His work has been recognized internationally with over 45 design and innovation awards and 35 patents. John will be creating, testing and refining all aspects of the user experience for TekWear.
Chief Revenue Officer and Co-Founder
“My passion is for solving the critical connection between our customers and our technology innovation. Developing relationships with customers large and small with the mindset of truly understanding them is key to building lasting engagement. I enjoy visiting farm communities and meeting customers within global ag. Helping customers enhance their bottom-line and daily operational efficiency with our technology is the overall goal.”
Aaron Gobin is Chief Revenue Officer and Co-founder. He spent more than a decade in corporate roles specializing in enterprise sales, creation of indirect channels, business development & program management. His biggest customer was Walmart where he achieved a multi-million dollar revenue outcome. Aaron is TekWear’s key liaison with our large customers and business partners as we define our services, tailor them for the ag industry, and plan key metrics for measuring effectiveness and executing enhancements.
Aaron has a Bachelor of Science degree in economics from Florida State University.